About Us

Exclusive & Authorized dealer of Steinway & Sons, Bluthner Pianos, KURZWEIL, STRUNAL SCHONBACH and MANHASSET Music Stands in the UAE and GCC. Largest Piano Showroom in the UAE since 2012.

Over the past years we have got more than 1000 events that we served and
more than 500 Happy Customers either it was rental service, piano tuning,
repair or piano purchase.

HOUSE OF PIANOS is a piano retail and servicing division of ADMIRAL WORLD General Trading LLC

It is a home to an amazing selection of fine acoustic, digital and designer pianos from the world's leading piano manufacturer Julius Bluthner and Steinway & Sons Pianos, string instruments from Europe's leading string instruments manufacturer Striunal Schonbach from Czech Republic and MANHASSET Music Stands from USA. From stunning full-sized concert grands to a huge selection of home models, you will find the piano you have always wanted. HOUSE OF PIANOS is an exclusive distributor of Bluthner & Steinway & Sons for the GCC and Middle East since 2014. Our dedication to excellent customer service and hard work of our team has been the foundation of our sucessful growth. We offer value for money and an exceptional service regardless of the scale of projects we undertake

HOUSE OF PIANOS has been appointed as an exclusive and authorized dealer of Steinway & Sons from October 1 2017.

It is only at HOUSE OF PIANOS that you can get customized piano of your wish and moreover we offer wide range of flexible purchase programs.

On December 12, 2019 HOUSE OF PIANOS officially openned it's flasghip Steinway Lounge at the Dubai Opera Plaza and officially presented the Steinway Lang Lang Black Diamond limited edition piano with Steinway Spirio.

Our Team

We are an international and multi-cultural team of passionate professionals from various walks of life.  We have grown to become a family with one goal to make sure our clients get the best product and service. We never stop learning and improving. In our team we have professional technicians who are Steinway and Bluthner Certified with over 50 years experience of piano tuning, restoration and services as well as highly trained piano serving team who will take care of your piano as if it was their own.

Our Goal

To become the ultimate one-stop piano retailer and servicing company in
the UAE and GCC region with offices establsihed throughout the GCC

ADMIRAL WORLD GENERAL TRADING LLC is a Dubai based multinational trading and service providing company specialized in retail and distribution of luxury and consumer products, in UAE and around the world. HOUSE OF PIANOS is a registered trademark for Piano retail and servicing business of ADMIRAL WORLD.

In our retail & distribution portfolio we represent some of the world’s top luxury and consumer brands such as:

Bluthner Pianos

one of the world's top leading Piano manufacturing company from
Leipzig, Germany

Steinway & Sons

world’s finest German piano manufacturer since 1853

Blacklight Toulet

manufacturer of the most stylish and exclusive pool tables from France

STRUNAL SCHONBACH String Instruments


Shavkat Mamadjonov
Founder & CEO

“ADMIRAL WORLD has always meant to be the leader in all of it's aspects - name, product, concept and service.” – says Shavkat Mamadjonov, the Founder and CEO of the company.

Shavkat has been working in Dubai since 2007. From the humble begning as a Sales executive in the chemical company to financial advisory, he made his way to become the leader and preferred brand for Piano Retail and Servicing industry in the UAE and GCC region. “Years of experience have been constantly seeding a business plan into my mind – I’ve been continuously looking for the ways to open my business” – says Shavkat.

Since 2012, ADMIRAL WORLD has become one of the leaders in UAE market with its widely-recognized brands: HOUSE OF PIANOS and KAVIARHAUZ. This has been achieved with the exceptional team work and products/services the company provides. Shavkat personally ensures that every and each request is proceeded on its best to guarantee the ultimate experience to its customers.